# From SEO to AEO: Optimizing for AI-led Search review (2026): price, rating, what it teaches

> From SEO to AEO: Optimizing for AI-led Search: composite 82.2 of 100, $549 one-off, 11 of 13 curriculum flags confirmed. Checked September 2026.

URL: https://aiseocourse.directory/courses/jellyfish-from-seo-to-aeo/

From SEO to AEO: Optimizing for AI-led Search review: a live cohort program on Vendor academy from Jellyfish Training, taught by Chris Hutty, ranked 8 of 44 English programs with a composite of 82.2 at medium confidence, evidence tier B (checked 18 September 2026).

Price $549 one-off (checked 18 Sep 2026). Rating: 5.0 of 5 from 4 reviews on Feefo (checked 18 Sep 2026). No member or enrolment count is published (checked 18 Sep 2026). Curriculum: 11 of 13 tracked flags confirmed, 2 confirmed absent, 0 unverified.

## Verdict

By Editorial team. Opinion within the published method; every figure is from the record below.

From SEO to AEO: Optimizing for AI-led Search ranks 8 of 44 at medium confidence, on a composite of 82.2. The evidence is thin but clean: a Feefo average of 5 from 4 reviews, a price on the provider's own site, a published refund policy and a named course lead, Chris Hutty of Jellyfish Training. The agenda runs 7 sections in 1 day, covering AEO and GEO foundations, LLM retrieval, structured data and external citation. It suits an SEO team that wants a dated live session and an invoice. Skip it if you want traditional SEO or local coverage, or a self-paced library to revisit.

### Who it fits

-   Agency SEOs who need a dated, bookable training day
-   In-house teams with a training budget and a procurement process
-   Intermediate practitioners already fluent in traditional SEO

### Who should skip it

-   Beginners who need traditional SEO fundamentals first
-   Local business owners: local AI SEO is not covered
-   Anyone wanting ongoing access, a community or repeat live calls

## Score breakdown

Composite 82.2 of 100, rubric v1, evidence tier B, medium confidence (48 of 67 attributes confirmed, checked 18 Sep 2026). The score measures public evidence about a program (what is published, what learners say, how current it is), not teaching quality.

[AI SEO course scoring methodology](/methodology/): weights, evidence ladder, confidence rule and what was checked and not found for every program. Every price in context: [AI SEO course cost](/ai-seo-course-cost/).

| Dimension | Weight | Score | Points | Evidence |
| --- | --- | --- | --- | --- |
| Satisfaction | 22% | 83 | 18.3 | 5.0 of 5 from 4 on Feefo, shrunk toward the dataset mean over all rated programs (feefo has fewer than 2 rated programs) (4.649) with prior n 10 to 4.749; 3.5 scores 0. Checked 18 Sep 2026. |
| Volume | 13% | 35 | 4.5 | 4 reviews (checked 18 Sep 2026). Caps: 100 reviews, 3,000 members. |
| Recency | 15% | 100 | 15.0 | Latest dated evidence: cohort date on 18 Sep 2026, 0 months before the cutoff of 18 Sep 2026; 2 dated events on record. |
| Sentiment | 20% | 100 | 20.0 | 3 independent items: 3 positive, 0 mixed, 0 neutral, 0 negative; 0 provider-authored excluded. Public commentary praises the course for practical applicability, clear presentation, and relevance to AI-driven search adaptation. |
| Transparency | 20% | 86 | 17.1 | 6 of 7 checks met (checked 18 Sep 2026); not met: member or enrolment count published. |
| Completeness | 10% | 72 | 7.2 | 48 of 67 tracked attributes confirmed (checked 18 Sep 2026). |

## Facts

Each value carries its data label (provider-stated, observed, calculated), the date it was checked and its source. Unverified means the value could not be confirmed on a public page by the check date.

| Attribute | Value | Label | Checked | Source |
| --- | --- | --- | --- | --- |
| Provider | Jellyfish Training | provider-stated | 18 Sep 2026 | [1] |
| Instructor | Chris Hutty | provider-stated | 18 Sep 2026 | [2] |
| Platform | Vendor academy | observed | 18 Sep 2026 | [1] |
| Format | Live cohort: Scheduled one-day live online or in-person training; private sessions are available | observed | 18 Sep 2026 | [1] |
| Level | Intermediate to advanced |  | 18 Sep 2026 | [1] |
| Language | English | observed | 18 Sep 2026 |  |
| Status | Live | observed | 18 Sep 2026 | [1] |
| Price | $549 one-off | provider-stated | 18 Sep 2026 | [1] |
| Price note | $549 per person ex TAX for the listed US live-online session | provider-stated | 18 Sep 2026 | [1] |
| Annual price | Unverified | unverified | 18 Sep 2026 | [1] |
| Normalised monthly cost | $46 (one-off price amortised over 12 months) | calculated | 18 Sep 2026 |  |
| Pricing mechanism | scheduled per-person booking; private-session pricing is requested from the training team | provider-stated | 18 Sep 2026 | [1] |
| Instalments | Unverified | unverified | 18 Sep 2026 | [1] |
| Regional pricing | true | observed | 18 Sep 2026 | [1] |
| Team pricing | true | observed | 18 Sep 2026 | [1] |
| Refund policy | 7-day cancellation without liability when services have not commenced and are not due to commence in that period | provider-stated | 18 Sep 2026 | [3] |
| Course rating | 5.0 of 5 from 4 reviews on Feefo | observed | 18 Sep 2026 | [4] |
| Members or enrolled | Unverified | unverified | 18 Sep 2026 |  |
| Launched | Unverified | unverified | 18 Sep 2026 |  |
| Last dated content update seen | Unverified | unverified | 18 Sep 2026 |  |
| Next cohort | 17 December 2026 | provider-stated | 18 Sep 2026 | [1] |
| Access model | One off | provider-stated | 18 Sep 2026 | [1] |
| Update model | Unverified | unverified |  |  |
| Module count | 7 | calculated | 18 Sep 2026 | [1] |
| Lesson count | Unverified | unverified | 18 Sep 2026 |  |
| Hours of video | Unverified | unverified | 18 Sep 2026 |  |
| Time to complete | 1 day | provider-stated | 18 Sep 2026 | [1] |
| Live call frequency | One-off (one-day live instructor-led class) |  | 18 Sep 2026 | [1] |
| Live call day | Unverified | unverified | 18 Sep 2026 |  |
| Live call timezone | Unverified | unverified | 18 Sep 2026 |  |
| Support channel | Unverified | unverified |  |  |
| Instructor access | Direct | provider-stated | 18 Sep 2026 | [5] |
| Practical work | Unverified | unverified |  |  |
| Certificate | Yes, accreditation: none | provider-stated | 18 Sep 2026 | [1] |
| Community included | Unverified | unverified |  |  |
| Tools bundled | Unverified | unverified | 18 Sep 2026 |  |
| Tools taught | ChatGPT, Gemini, Google Analytics |  | 18 Sep 2026 | [6] |
| AI platforms named | Claude, Chatgpt, Perplexity, Google ai overviews, Google ai mode |  | 18 Sep 2026 | [1] |
| Audience (provider-stated) | agencies, in house seo | provider-stated | 18 Sep 2026 | [1] |
| Provider ranks itself in a roundup | Unverified | unverified |  |  |
| Affiliate program | Unverified | unverified | 18 Sep 2026 |  |
| Public case studies | Unverified | unverified | 18 Sep 2026 |  |

## From SEO to AEO: Optimizing for AI-led Search price and price history

Current price $549 one-off (checked 18 September 2026). $549 per person ex TAX for the listed US live-online session.

### From SEO to AEO: Optimizing for AI-led Search refund policy

7-day cancellation without liability when services have not commenced and are not due to commence in that period. Published by the provider, checked 18 September 2026.

[\[3\]](#src-3)

## What From SEO to AEO: Optimizing for AI-led Search teaches

11 of 13 tracked curriculum flags are confirmed on public pages, 2 confirmed absent and 0 unverified (checked 18 September 2026). A confirmed flag means the provider's own curriculum or listing names the topic; the source is cited, the wording is not reproduced.

| Flag | Status | Label | Checked | Source |
| --- | --- | --- | --- | --- |
| GEO | Yes |  | 18 Sep 2026 | [1] |
| AEO | Yes |  | 18 Sep 2026 | [1] |
| LLM citations | Yes |  | 18 Sep 2026 | [1] |
| Entity SEO | Yes |  | 18 Sep 2026 | [1] |
| AI visibility measurement | Yes |  | 18 Sep 2026 | [1] |
| Traditional SEO | No | observed | 18 Sep 2026 | [1] |
| Links and off-page | Yes |  | 18 Sep 2026 | [1] |
| Local AI SEO | No | observed | 18 Sep 2026 | [1] |
| Structured data | Yes |  | 18 Sep 2026 | [1] |
| AI crawler access | Yes |  | 18 Sep 2026 | [1] |
| Content for extraction | Yes |  | 18 Sep 2026 | [1] |
| Brand mentions and PR | Yes |  | 18 Sep 2026 | [1] |
| AI workflows and automation | Yes |  | 18 Sep 2026 | [1] |

## Reception

### Ratings by platform

| Platform | Rating | Reviews | Checked | Read the reviews |
| --- | --- | --- | --- | --- |
| Feefo | 5.0 of 5 | 4 | 18 Sep 2026 | Read reviews on Feefo |

Also checked with no course-level rating: Trustpilot, G2, reddit (checked 18 Sep 2026).

Company-level ratings, display only and never an input to the score: Feefo 4.9 (140), observed, seen 18 Sep 2026.

### What public discussion says

Derived from 3 independent public items (reviews and forum or social posts; 0 provider-authored items excluded), labelled by theme and stance, checked 18 September 2026. No review text is stored. Stances: 3 positive, 0 mixed, 0 neutral, 0 negative.

#### Praise themes

-   Beginner friendly (1)
-   Niche fit (1)
-   Practical tools (1)
-   Production quality (1)

#### Complaint themes

None recorded

Public commentary praises the course for practical applicability, clear presentation, and relevance to AI-driven search adaptation.

### Attributed review excerpts

Short excerpts as displayed on the platform, with the reviewer's name, star rating and the platform's own relative date as seen on the check date. Read the full reviews at the source.

-   "The course is informative, easy to follow, and excellently presented. I'd highly recommend From SEO to AEO for anyone." Rachel, 5 of 5 on [Feefo](https://www.jellyfish.com/en-gb/training/seo-courses), 2026-09-10 (seen 18 Sep 2026)

### Independent discussion on record

-   [linkedin.com](https://www.linkedin.com/posts/owenjohnthomas_seo-aeo-aisearch-activity-7483924656911978496-IxSE)
    
     (unverified, positive): An attendee described the course as useful for applying AI visibility ideas and prompts in day-to-day work. seen 18 Sep 2026
-   [linkedin.com](https://www.linkedin.com/posts/hamish-markina_aeo-seo-ai-activity-7402070066982330368-Xnnp)
    
     (unverified, positive): An attendee recommended the course after a day at The Shard and said it clarified how brands should adapt to AI-led search. seen 18 Sep 2026

## Cautions

Sourced facts from the caution checks (price consistency, page history, instructor identity, testimonial dating, self-ranking, certificate claims). Neutral by design: each line is what a public page shows, with its date.

1.  The seller's US page publishes $549 per person ex TAX for the listed 17 December 2026 live-online session. Check 1, seen 18 Sep 2026 [\[1\]](#src-1)
    
2.  The current URL and the 17 December 2025 and 19 April 2026 Wayback titles use From SEO to AEO: Optimising for AI-led Search; the calendar lists no 2024 capture for this URL. Check 2, seen 18 Sep 2026 [\[7\]](#src-7)
    
3.  The public course page names Chris Hutty as Course SME, Training Director, SEO. Check 3, seen 18 Sep 2026 [\[6\]](#src-6)
    
4.  The US page lists a future 17 December 2026 session; it does not publish an access-window end date. Check 4, seen 18 Sep 2026 [\[1\]](#src-1)
    
5.  The UK course listing shows one course review dated 10 September 2026; that is the oldest course-review date visible on the checked page. Check 5, seen 18 Sep 2026 [\[4\]](#src-4)
    
6.  The course page identifies a Certificate of Attendance and does not name an accrediting body. Check 7, seen 18 Sep 2026 [\[1\]](#src-1)

## Compared with

### Cheaper programs in the same format band

Programs in the same format band that cost less, in composite order (checked 18 Sep 2026):

-   [AEO Masterclass: AI Search Beyond SEO](/courses/aeo-masterclass-ai-search-beyond-seo/): $499 one-off, composite 74.0, medium confidence (17 Sep 2026)
-   [Optimize Pages for AI Search with GEO/AEO](/courses/cxl-optimize-pages-for-ai-search/): $299 one-off, composite 53.3, low confidence (18 Sep 2026)
-   [AI Brand Visibility Master Class](/courses/smx-ai-brand-visibility-master-class/): $299 one-off, composite 53.0, low confidence (18 Sep 2026)

The full list with prices and ratings: [From SEO to AEO: Optimizing for AI-led Search alternatives](/alternatives/jellyfish-from-seo-to-aeo/).

## From SEO to AEO: Optimizing for AI-led Search review: questions

How much does From SEO to AEO cost?

The provider's US page lists $549 per person before tax for the listed live-online session, a one-off booking. That normalises to about $45.75 a month against the directory's cost model. Price checked 18 September 2026, with no movement recorded.

Does it have a refund policy?

Yes. The published terms allow cancellation within seven days without liability where the services have not started and are not due to start in that period. Private-session terms are quoted separately. Checked 18 September 2026.

Who teaches it?

Jellyfish Training names Chris Hutty, its Training Director for SEO, as the course subject matter expert on the public page. Instructor access is direct because the format is live. The provider does not publish an enrolment or attendee count; checked 18 September 2026.

What does the course cover?

7 published sections: AEO and GEO foundations, changing search behaviour, measurement, how LLMs retrieve content, content structure, technical considerations and external citation. Traditional SEO fundamentals and local AI SEO are not part of the agenda, so treat it as an add-on rather than a first course.

Is it worth booking?

It ranks 8 of 44 on evidence tier B, which means a public rating exists but from few reviews. The next listed session is 17 December 2026. A certificate of attendance is issued, and no accrediting body is named.

## Sources

1.  [https://www.jellyfish.com/en-us/training/courses/from-seo-to-aeo-optimising-for-ai-led-search](https://www.jellyfish.com/en-us/training/courses/from-seo-to-aeo-optimising-for-ai-led-search)
    
2.  [https://www.jellyfish.com/en-za/training/blog/indispensable-seo-resources-us](https://www.jellyfish.com/en-za/training/blog/indispensable-seo-resources-us)
    
3.  [https://www.jellyfish.com/en-us/training/terms-conditions](https://www.jellyfish.com/en-us/training/terms-conditions)
    
4.  [https://www.jellyfish.com/en-gb/training/seo-courses](https://www.jellyfish.com/en-gb/training/seo-courses)
    
5.  [https://www.jellyfish.com/en-gb/training/virtual-classroom](https://www.jellyfish.com/en-gb/training/virtual-classroom)
    
6.  [https://www.brandtechlearn.ai/en-gb/courses/from-seo-to-aeo-optimizing-for-ai-led-search](https://www.brandtechlearn.ai/en-gb/courses/from-seo-to-aeo-optimizing-for-ai-led-search)
    
7.  [https://web.archive.org/web/20260601000000\*/https://www.jellyfish.com/en-us/training/courses/from-seo-to-aeo-optimising-for-ai-led-search](https://web.archive.org/web/20260601000000*/https://www.jellyfish.com/en-us/training/courses/from-seo-to-aeo-optimising-for-ai-led-search)

Record last checked on 18 September 2026. Observation cutoff for the dataset: 18 September 2026. Source file: 17-jellyfish-from-seo-to-aeo.md.

Cite this

From SEO to AEO: Optimizing for AI-led Search: composite 82.2 of 100 (medium confidence), $549 one-off, 5.0 of 5 from 4 reviews on Feefo. AiSeoCourse Directory, 18 September 2026. https://aiseocourse.directory/courses/jellyfish-from-seo-to-aeo/ (CC BY 4.0).

HTML with the attribution link <p>From SEO to AEO: Optimizing for AI-led Search: composite 82.2 of 100 (medium confidence), $549 one-off, 5.0 of 5 from 4 reviews on Feefo. <a href="https://aiseocourse.directory/courses/jellyfish-from-seo-to-aeo/">AiSeoCourse Directory</a>, 18 September 2026. Data: CC BY 4.0.</p>