# Formation GEO: Generative Engine Optimization review (2026): price, rating, what it teaches

> Formation GEO: Generative Engine Optimization: composite 71.6 of 100, $1,378 (EUR 1,200) one-off, 7 of 13 flags. Checked September 2026.

URL: https://aiseocourse.directory/courses/eskimoz-formation-geo/

Formation GEO: Generative Engine Optimization review: a vendor academy program on Vendor academy from Eskimoz Academy, taught by Olivier Filloux, ranked 1 of 6 French programs with a composite of 71.6 at low confidence, evidence tier B (checked 18 September 2026).

Price $1,378 (EUR 1,200) one-off (checked 18 Sep 2026), trend falling across 2 dated prices. Rating: 5.0 of 5 from 1 review on Trustpilot (checked 18 Sep 2026). No member or enrolment count is published (checked 18 Sep 2026). Curriculum: 7 of 13 tracked flags confirmed, 1 confirmed absent, 5 unverified.

## Verdict

By Editorial team. Opinion within the published method; every figure is from the record below.

Formation GEO: Generative Engine Optimization is a French-language course from Eskimoz Academy, taught by Olivier Filloux. The directory lists it without a rank: the only public rating is 5 of 5 from 1 Trustpilot review, which puts confidence at low. What is published is specific: 5 modules across roughly 4 hours, covering GEO foundations, semantic content, technical structures, off-site work and performance tracking. Pricing is harder to read. The hero shows a starting price of $1,377.72 and the financing section shows a lower figure, with nothing reconciling them. It fits French-speaking marketers whose employer pays the invoice. Skip it if you need English or a published refund policy.

### Who it fits

-   French-speaking marketers who want GEO taught in French
-   Enterprise teams with a training budget and an invoice process
-   Beginners who prefer a short structured course over a community

### Who should skip it

-   Anyone who needs English-language instruction
-   Buyers who want refund terms published before paying
-   Practitioners looking for live calls or an ongoing peer group

## Score breakdown

Composite 71.6 of 100, rubric v1, evidence tier B, low confidence (36 of 67 attributes confirmed, checked 18 Sep 2026). The score measures public evidence about a program (what is published, what learners say, how current it is), not teaching quality.

[AI SEO course scoring methodology](/methodology/): weights, evidence ladder, confidence rule and what was checked and not found for every program. Every price in context: [AI SEO course cost](/ai-seo-course-cost/).

| Dimension | Weight | Score | Points | Evidence |
| --- | --- | --- | --- | --- |
| Satisfaction | 22% | 91 | 20.0 | 5.0 of 5 from 1 on Trustpilot, shrunk toward the trustpilot mean over 2 rated programs (4.85) with prior n 10 to 4.864; 3.5 scores 0. Checked 18 Sep 2026. |
| Volume | 13% | 15 | 2.0 | 1 reviews (checked 18 Sep 2026). Caps: 100 reviews, 3,000 members. |
| Recency | 15% | 100 | 15.0 | Latest dated evidence: price change on 18 Sep 2026, 0 months before the cutoff of 18 Sep 2026; 3 dated events on record. |
| Sentiment | 20% | 75 | 15.0 | 2 independent items: 1 positive, 0 mixed, 1 neutral, 0 negative; 0 provider-authored excluded. Commentary praises instructor pedagogy and breadth of subject coverage while descriptively noting course structure and certification. |
| Transparency | 20% | 71 | 14.3 | 5 of 7 checks met (checked 18 Sep 2026); not met: refund policy published, member or enrolment count published. |
| Completeness | 10% | 54 | 5.4 | 36 of 67 tracked attributes confirmed (checked 18 Sep 2026). |

## Facts

Each value carries its data label (provider-stated, observed, calculated), the date it was checked and its source. Unverified means the value could not be confirmed on a public page by the check date.

| Attribute | Value | Label | Checked | Source |
| --- | --- | --- | --- | --- |
| Provider | Eskimoz Academy | provider-stated | 18 Sep 2026 | [1] |
| Instructor | Olivier Filloux | provider-stated | 18 Sep 2026 | [2] |
| Platform | Vendor academy | observed | 18 Sep 2026 | [1] |
| Format | Vendor academy: Eskimoz Academy distance training, 4 hours, five modules | observed | 18 Sep 2026 | [1] |
| Level | Unverified | unverified | 18 Sep 2026 |  |
| Language | French | observed | 18 Sep 2026 |  |
| Status | Live | observed | 18 Sep 2026 | [1] |
| Price | $1,378 (EUR 1,200) one-offUSD converted at the ECB reference rate of 17 Sep 2026 | provider-stated | 18 Sep 2026 | [1] |
| Price note | From €1,200 on the hero section; €960 TTC is also shown in the financing section | provider-stated | 18 Sep 2026 | [1] |
| Annual price | Unverified | unverified | 18 Sep 2026 | [1] |
| Normalised monthly cost | $115 (one-off price amortised over 12 months) | calculated | 18 Sep 2026 |  |
| Pricing mechanism | Starting price; the same page also shows €960 TTC in its financing section | provider-stated | 18 Sep 2026 | [1] |
| Instalments | Unverified | unverified | 18 Sep 2026 |  |
| Regional pricing | Unverified | unverified | 18 Sep 2026 |  |
| Team pricing | Unverified | unverified | 18 Sep 2026 |  |
| Refund policy | Unverified | unverified |  |  |
| Course rating | 5.0 of 5 from 1 review on Trustpilot | observed | 18 Sep 2026 | [3] |
| Members or enrolled | Unverified | unverified | 18 Sep 2026 |  |
| Launched | Unverified | unverified |  |  |
| Last dated content update seen | Unverified | unverified | 18 Sep 2026 |  |
| Next cohort | Unverified | unverified | 18 Sep 2026 |  |
| Access model | One off | observed | 18 Sep 2026 | [1] |
| Update model | Unverified | unverified | 18 Sep 2026 |  |
| Module count | 5 | provider-stated | 18 Sep 2026 | [1] |
| Lesson count | Unverified | unverified | 18 Sep 2026 |  |
| Hours of video | Unverified | unverified | 18 Sep 2026 |  |
| Time to complete | 4 | provider-stated | 18 Sep 2026 | [1] |
| Live call frequency | Unverified | unverified | 18 Sep 2026 |  |
| Live call day | Unverified | unverified | 18 Sep 2026 |  |
| Live call timezone | Unverified | unverified | 18 Sep 2026 |  |
| Support channel | Unverified | unverified | 18 Sep 2026 |  |
| Instructor access | Unverified | unverified | 18 Sep 2026 |  |
| Practical work | Assignments | provider-stated | 18 Sep 2026 | [1] |
| Certificate | Yes, accreditation unverified | provider-stated | 18 Sep 2026 | [1] |
| Community included | Unverified | unverified | 18 Sep 2026 | [1] |
| Tools bundled | Unverified | unverified | 18 Sep 2026 |  |
| Tools taught | Unverified | unverified | 18 Sep 2026 |  |
| AI platforms named | Chatgpt, Perplexity, Gemini, Claude, Other | provider-stated | 18 Sep 2026 | [1] |
| Audience (provider-stated) | beginners, enterprise | provider-stated | 18 Sep 2026 | [1] |
| Provider ranks itself in a roundup | Unverified | unverified |  |  |
| Affiliate program | Unverified | unverified | 18 Sep 2026 |  |
| Public case studies | Unverified | unverified | 18 Sep 2026 |  |

## Formation GEO: Generative Engine Optimization price and price history

Current price $1,378 (EUR 1,200) one-off (checked 18 September 2026). 2 dated observations on record; trend falling. From €1,200 on the hero section; €960 TTC is also shown in the financing section.

| Date | Amount | Model | Members at the time | Note | Seen | Source |
| --- | --- | --- | --- | --- | --- | --- |
| 18 Sep 2026 | EUR 1,200 | One-off | unverified | Current page hero price; no dated archive snapshot verified | 18 Sep 2026 | [1] |
| 18 Sep 2026 | EUR 960 | One-off | unverified | Current page financing-section price; no dated archive snapshot verified | 18 Sep 2026 | [1] |

### Formation GEO: Generative Engine Optimization refund policy

No refund policy was found on a public page ().

## What Formation GEO: Generative Engine Optimization teaches

7 of 13 tracked curriculum flags are confirmed on public pages, 1 confirmed absent and 5 unverified (checked 18 September 2026). A confirmed flag means the provider's own curriculum or listing names the topic; the source is cited, the wording is not reproduced.

| Flag | Status | Label | Checked | Source |
| --- | --- | --- | --- | --- |
| GEO | Yes | provider-stated | 18 Sep 2026 | [1] |
| AEO | Unverified | unverified | 18 Sep 2026 |  |
| LLM citations | Yes | provider-stated | 18 Sep 2026 | [1] |
| Entity SEO | Unverified | unverified | 18 Sep 2026 |  |
| AI visibility measurement | Yes | provider-stated | 18 Sep 2026 | [1] |
| Traditional SEO | Unverified | unverified | 18 Sep 2026 |  |
| Links and off-page | Yes | provider-stated | 18 Sep 2026 | [1] |
| Local AI SEO | No | observed | 18 Sep 2026 | [1] |
| Structured data | Yes | provider-stated | 18 Sep 2026 | [1] |
| AI crawler access | Unverified | unverified | 18 Sep 2026 |  |
| Content for extraction | Yes | provider-stated | 18 Sep 2026 | [1] |
| Brand mentions and PR | Yes | provider-stated | 18 Sep 2026 | [1] |
| AI workflows and automation | Unverified | unverified | 18 Sep 2026 |  |

## Reception

### Ratings by platform

| Platform | Rating | Reviews | Checked | Read the reviews |
| --- | --- | --- | --- | --- |
| Trustpilot | 5.0 of 5 | 1 | 18 Sep 2026 | Read reviews on Trustpilot |

Company-level ratings, display only and never an input to the score: the provider's own site 4.4 (200+), observed, seen 18 Sep 2026; Trustpilot 4.8 (54), observed, seen 18 Sep 2026.

### What public discussion says

Derived from 2 independent public items (reviews and forum or social posts; 0 provider-authored items excluded), labelled by theme and stance, checked 18 September 2026. No review text is stored. Stances: 1 positive, 0 mixed, 1 neutral, 0 negative.

#### Praise themes

-   Beginner friendly (1)
-   Content depth (1)
-   Instructor credibility (1)

#### Complaint themes

None recorded

Commentary praises instructor pedagogy and breadth of subject coverage while descriptively noting course structure and certification.

### Attributed review excerpts

Short excerpts as displayed on the platform, with the reviewer's name, star rating and the platform's own relative date as seen on the check date. Read the full reviews at the source.

-   "Très bonne formation GEO auprès d'Eskimoz Academy. Mon formateur, Olivier, a été très pédagogue et m'a permis d'aborder de nombreux sujets." Kevin Urkel, 5 of 5 on [Trustpilot](https://fr.trustpilot.com/review/eskimoz.fr?page=2), 2025-12-02 (seen 18 Sep 2026)

### Independent discussion on record

-   [topya.fr](https://topya.fr/formations/geo)
    
     (2026-09-02, neutral): Topya lists Eskimoz Academy among GEO courses and notes the page's certificate and five-module structure in an AI-based comparison. seen 18 Sep 2026

## Cautions

Sourced facts from the caution checks (price consistency, page history, instructor identity, testimonial dating, self-ranking, certificate claims). Neutral by design: each line is what a public page shows, with its date.

1.  The seller's page publishes a starting price of €1,200 and also shows €960 TTC in the financing section. Check 1, seen 18 Sep 2026 [\[1\]](#src-1)
    
2.  The course page names Olivier Filloux and the agency page lists him as GEO Director. Check 3, seen 18 Sep 2026 [\[4\]](#src-4)
    
3.  The course page shows testimonials for other Eskimoz Academy trainings without a visible testimonial date. Check 5, seen 18 Sep 2026 [\[1\]](#src-1)
    
4.  The FAQ says the formation is certified, but the course page does not name an accrediting body in that answer. Check 7, seen 18 Sep 2026 [\[1\]](#src-1)

## Compared with

### Formation GEO: Generative Engine Optimization alternatives

No cheaper program in the same format band and language is on record (checked 18 Sep 2026).

## Formation GEO: Generative Engine Optimization review: questions

How much does Formation GEO cost?

The hero shows a starting one-off price of $1,377.72 converted, while the financing section on the same page shows a lower figure and nothing reconciles them. Spread across a year that is $114.81 a month. Price checked 18 September 2026, and it has moved down.

What does Formation GEO cover?

5 modules across about 4 hours of distance training: GEO foundations, semantic content, technical structures, off-site strategy, plus prompting and performance tracking. The page names ChatGPT, Perplexity, Gemini, Claude and Mistral. Local AI SEO is not covered. Checked 18 September 2026.

Who teaches Formation GEO?

Olivier Filloux, named on the course page and listed as GEO Director on the Eskimoz agency site. The record shows no earlier courses under his name and no published AI search tests; checked 18 September 2026.

Does Formation GEO have a refund policy?

Eskimoz Academy does not publish a refund policy for this course; checked 18 September 2026. It does not publish an enrolment count either. Those are the transparency checks this record misses, so ask for cancellation terms in writing before the invoice goes out.

Is Formation GEO worth it?

That depends on your language and your budget. Evidence sits at tier B with 1 public rating, so the directory lists it without a rank. The price is well above the directory median one-off of $337.97. The page says the training is certified but names no accrediting body.

## Sources

1.  [https://academy.eskimoz.fr/formation-geo/](https://academy.eskimoz.fr/formation-geo/)
    
2.  [https://www.malt.fr/profile/olivierfilloux](https://www.malt.fr/profile/olivierfilloux)
    
3.  [https://fr.trustpilot.com/review/eskimoz.fr?page=2](https://fr.trustpilot.com/review/eskimoz.fr?page=2)
    
4.  [https://www.eskimoz.fr/agence-geo/](https://www.eskimoz.fr/agence-geo/)

Record last checked on 18 September 2026. Observation cutoff for the dataset: 18 September 2026. Source file: 53-eskimoz-formation-geo.md.

Cite this

Formation GEO: Generative Engine Optimization: composite 71.6 of 100 (low confidence), $1,378 (EUR 1,200) one-off, 5.0 of 5 from 1 review on Trustpilot. AiSeoCourse Directory, 18 September 2026. https://aiseocourse.directory/courses/eskimoz-formation-geo/ (CC BY 4.0).

HTML with the attribution link <p>Formation GEO: Generative Engine Optimization: composite 71.6 of 100 (low confidence), $1,378 (EUR 1,200) one-off, 5.0 of 5 from 1 review on Trustpilot. <a href="https://aiseocourse.directory/courses/eskimoz-formation-geo/">AiSeoCourse Directory</a>, 18 September 2026. Data: CC BY 4.0.</p>